Research tools

Insight-based product innovation

  • Have you ever considered that your customers, like an underexploited resource might improve the success of your innovation- or product development process? It is a part of customer-driven thinking that we involve our customers into the process of product development and innovation.
  • Building up an insight community can be the right solution if you want to reach special groups of respondents (for example, persons who have a certain health issue or persons with a specific habit). Using an insight community saves you time and money and makes you able to carry out researches within a few days.
  • Members of the insight community are available through various research methodologies, like online focus groups, online diaries, questionnaires, remote tests or offline methodologies.
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