Research tools

Omnibus researchOmnibus research

Do you want to ask only a few questions and cost-efficiency is important to you? 

Choose our Online Omnibus research! 

You can get on our monthly nationally representative Online Omnibus survey with a sample size of 1 000, with half a dozen questions starting from 300 000 HUF. Besides the results of the full sample - if you require it - you will also receive data concerning our digital segments.

Methodology

A sample of 1 000 respondents, nationally representative for the 18-64-year-old age population (representative of gender, age, NUTS1 regions, settlement type, education). Online sampling on the research panel of ResearchCenter.

Prices

The prices contain the delivery of the database and the data tables. A 5-question PowerPoint presentation or infographic can be ordered for the price of 100 000 HUF + VAT.

Digital maturity segments:

Digital transformation can be found in the repertoire of almost every company. Due to the spread of digital solutions, consumer needs rapidly change, which presents increasingly bigger challenges for companies. In order to adequately serve consumers and to reach them through the right channels, it is essential to understand their behaviour in the online space. With the help of our segmentation methodology, you can get a picture of the digital maturity of the whole market, your own customers, or the target audience of your ad. You can receive the answers for the questions you asked in the Omnibus survey broken to segments based on digital maturity for free.

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A question type where you can select one answer out of many, e.g.: How often do you go to the cinema? – Once a week / More than once a month, but fewer than once a week / More than once a year, but fewer than once a month / Once a year / Never
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A question type where you can select multiple answers out of many, e.g.: What types of films have you seen in cinema in the past year? – Family / Fantasy / Animated / Action / Comedy / Adventure / Historical / Sci-Fi / Horror
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A question type where you can select one answer or rating per row, e.g.: How would you rate this cinema along the following aspects? Cleanliness / Comfort / Picture quality / Sound system / Selection at the concessions. Please rate using these: Excellent / Good / Moderate / Bad / Very bad
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A question type where you can write the answer in your own words, e.g.: What do you think needs improving to increase your satisfaction?
with the summary of 5 main questions
with the data of 5 main questions

*Minimum amount of order: 300 000 HUF + VAT

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