Tyre Report
The Tyre Report is a yearly survey of ResearchCenter that analyses the Hungarian online tyre market. It examines the internet user, car owners' tyre usage and purchasing habits and their attitudes towards it. With the help of the Tyre Report we can track the changes in brand awareness and usage and the emerging role of internet in tyre purchasing.
The sample represent the 18-69 years old Hungarian internet users by the main indicators - sex, age, education level and Budapest - countryside rate.
The full study may answer the following questions:
Car usage habits
Who uses the car? What type of car do we use the most frequently? How many km-s do we drive monthly?
Tyre usage habits
How many km-s do we drive with a tyre, and how often do we check them? What describes the winter-summer tyre usage habits?
Tyre changing habits
When do we change our tyres? Where do we change them, and where do we store them?
Tyre brand awareness - formation of brand preference
Which are the most well-known and frequently used tyre brands. What characteristics do we associate with different brands?
The role of internet for tyre purchasing
Where can we find tyre advertisements? The role of internet in information collection, price comparison and purchasing.
Who can benefit from the Tyre Report?
The survey contains essential information for every tyre producer and seller, or tyre service firm that wants to get more familiar with usage and purchasing habits of certain age groups.
Our other products:
Tablet Report
Smartphone Report
E-Shopping Report
E-Shopping FMCG Report
E-Shopping Electronics Report
E-Mail User Report
E-Mail Marketing Report
Free-Mail User Report
Painkiller Report
E-JobSearch Report
Related news in Hungarian:
Gumiválasztáskor az ár az első (2010.03.11)
Télen-nyáron egy gumival? (2009.03.11)
Contact us for more information:
András Huller:
Business development manager
06-70-370-69-14
huller.andras@researchcenter.hu
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