Smartphone Report
The Smartphone Report is a yearly tracking survey of ResearchCenter that analyses the Hungarian internet users smartphone and mobile phone usage frequency, the activities carried out on them, the preferred brand usage, the purchasing plans, the attitudes towards these devices and the cross-usage – by providing a comprehensive picture of the Hungarian mobile phone penetration.
Within the framework of this large-sample survey we ask the 18-54 years old Hungarian internet users about their mobile phone usage habits. The respondents represent the active (18-54 years old), frequent internet user population by sex, age, settlement type, region and education level.
The primary research is supplemented by a secondary data collection, during which we integrate the relevant results of international researches and information from other sources into the report to provide an overall picture.
The full study may answer the following questions:
Who use smartphone and conventional mobile phone? For what they use them?
The demographics of mobile phone users. The frequency of usage, carried out activities. The owner of the device and its brand.
Are they planning to purchase a new mobile phone in 6 months?
Purchasing plans. The preferred brand.
Attitudes
Attitudes towards the device.
What other devices do they use besides the mobile phone?
Cross-usage of the mobile phone and other devices.
Who can benefit from the Smartphone Report?
The report can be useful to every professional who is interested in technical devices, more precisely in the usage of smartphones and conventional mobile phones and their trends.
Our other products:
Tablet Report
E-Shopping Report
E-Shopping FMCG Report
E-Shopping Electronics Report
E-Mail User Report
E-Mail Marketing Report
Free-Mail User Report
Painkiller Report
Tyre Report
E-JobSearch Report
Related news in Hungarian:
Az okostelefon a férfiak „játékszere” (2011.09.08)
Okostelefon nélkül már élni sem lehet? (2011.08.30)
Contact us for more information:
András Huller:
Business development manager
06-70-370-69-14
huller.andras@researchcenter.hu
Anna Sütő:
Research project manager
06-70-370-54-63
suto.anna@researchcenter.hu
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