E-Shopping FMCG Report
The E-Shopping FMCG Report is a yearly tracking survey that aims to describe the e-commerce of daily consumer goods in Hungary.
With the help of this survey we can track the purchasing attitudes of frequent internet users focusing on the e-commerce of daily consumer goods.
Within the framework of this large-sample survey we ask the 18-64 years old Hungarian internet users about their online shopping habits. The respondents represent the active (18-64 years old), frequent internet user population by sex, age, settlement type and education level.
We integrate the relevant results of other researches and information from other sources into the report during the secondary research.
The full study may answer the following questions:
Who purchases online?
The demographics of e-purchasers. The demographics of certain purchasing groups. The frequency of purchasing. Products purchased online.
Who are the online FMCG buyers?
The demographics of certain FMCG consumer groups.
Why do/don't we purchase daily consumer goods online?
Pros and cons of online FMCG buyers. Paying preferences.
Perfume or bread?
Online purchased daily consumer goods by categories. How much and what we buy, how we pay and how much we spend.
What does the future hold?
Willingness to purchase products by product categories. International trends.
Who can benefit from the ESR FMCG?
The report can be useful for every FMCG enterprise owner/manager, who is engaged in online sales or is planning to introduce it.
Our other products:
Tablet Report
Smartphone Report
E-Shopping Report
E-Shopping Electronics Report
E-Mail User Report
E-Mail Marketing Report
Free-Mail User Report
Painkiller Report
Tyre Report
E-JobSearch Report
Related news in Hungarian:
Az e-boltok nem tudják „eladni” a kártyás fizetést (2011.10.18)
Új trendek az e-kereskedelemben (2011.09.29)
Nők uralják az online piacot (2011.09.01)
A közösségi vásárlás fellendíti az online piacot (2011.08.09)
A vásárlók is alakíthatják az online boltokat (2009.11.02)
Megduplázódott az online élelmiszervásárlók száma (2009.10.20)
A netezők több mint háromnegyede vásárolt már online (2009.09.17)
Tovább nőtt az internetezők aránya (2009.04.14)
Contact us for more information:
András Huller:
Business development manager
06-70-370-69-14
huller.andras@researchcenter.hu
Anna Györfi:
Research project manager
06-70-376-50-65
gyorfi.anna@researchcenter.hu
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