E-Shopping Electronics Report
The E-Shopping Electronics Report is a yearly tracking survey of ResearchCenter that analyses the Hungarian internet users online purchasing habits of electronic products. The analysis reveals what kind of eletronic products are purchased and who purchases them. It also shows which are the most popular webshops and price comparison sites dealing with electronic products.
Within the framework of this large-sample survey we ask the 18-64 years old Hungarian internet users about their online shopping habits, particularly the e-purchasing of electronics and technical articles. The respondents represent the active (18-64 years old), frequent internet user population by sex, age, settlement type and education level.
The primary research is supplemented by a secondary data collection, during which we integrate the relevant results of other researches and information from other sources into the report to provide an overall picture. With the help of this yearly survey we can track the changes in purchasing attitudes and we can measure the emerging role of internet in the purchasing of electronic products.
The full study may answer the following questions:
Who purchases online and what they purchase?
The demographics of e-purchasers. Product groups purchased online.
Online purchasing of electronic products
What kind of eletronic products are purchased and who purchases them?
Preferences
How we pay and how much we spend? Pros and cons.
Website awareness and visit
Indicators of the most well-known and visited electronics/tech webshops and price comparison sites.
What will the future bring?
Purchasing willingness
Who can benefit from the E-Shopping Electronics Report?
The report can be useful for every small enterprise owner/manager, who is engaged in online sales of electronics/tech products or is planning to introduce it.
Our other products:
Tablet Report
Smartphone Report
E-Shopping Report
E-Shopping FMCG Report
E-Mail User Report
E-Mail Marketing Report
Free-Mail User Report
Painkiller Report
Tyre Report
E-JobSearch Report
Related news in Hungarian:
Az e-boltok nem tudják „eladni” a kártyás fizetést (2011.10.18)
Eljárt az idő a CD-k felett? (2011.09.20)
Contact us for more information:
András Huller:
Business development manager
06-70-370-69-14
huller.andras@researchcenter.hu
Anna Györfi:
Research project manager
06-70-376-50-65
gyorfi.anna@researchcenter.hu
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