E-Mail Marketing Report
The E-Mail Marketing Report is a yearly survey of ResearchCenter that analyses the Hungarian e-mail usage habits focusing on the attitudes towards permission based direct marketing messages and spam mails.
The E-Mail Marketing Report is an essential benchmark research that contains essential information for every advertiser, agency, media planner, media seller or media owner.
Within the framework of this large-sample survey we ask the 18-64 years old Hungarian internet users about their reading habits of permission based direct marketing messages, spam mails and their willingness to participate in online sweepstakes. The respondents represent the active (18-64 years old), frequent internet user population by sex, age, settlement type and education level.
The full study may answer the following questions:
Reading habits of permission based direct marketing messages and spam mails
If you have more than one e-mail address, which one do you use for registrations? How many permission based direct marketing messages and spam mails do you receive daily? And where do these get to (inbox, spam)?
General e-mail usage habits
What tools and e-mail programs do you use to read your e-mails? How many mails do you send and receive daily? What are your habits concerning the links, pictures and attachments in them?
Willingness to participate in sweepstakes
Have you ever participated in a sweepstake and if so, did you give your real data at registration? Which of your e-mail addresses did you use to apply for the prize draw?
Who can benefit from the E-Mail Marketing Report?
The report contains essential information for every advertiser, agency, media planner, media seller or media owner.
Our other products:
Tablet Report
Smartphone Report
E-Shopping Report
E-Shopping FMCG Report
E-Shopping Electronics Report
E-Mail User Report
Free-Mail User Report
Painkiller Report
Tyre Report
E-JobSearch Report
Related news in Hungarian:
Nem féltjük az adatainkat a nyereményjátékokon (2012.02.21)
Olvassuk az online hírleveleket (2011.05.12)
Webre terelődik és mobilizálódik az e-mailezés (2011.04.20)
Már nem orosz rulett az e-mail marketing (2010.11.30)
Szeretjük a reklámüzeneteket? (2009.11.09)
Tovább nőtt az internetezők aránya (2009.04.14)
Hálózatok csapdájában (2009.02.17)
Contact us for more information:
András Huller:
Business development manager
06-70-370-69-14
huller.andras@researchcenter.hu
Anna Györfi:
Research project manager
06-70-376-50-65
gyorfi.anna@researchcenter.hu
Stop guessing. Start asking.
